Google strikes back: browser wars heat up as Chrome ads target Microsoft Edge users

In a galaxy very, very close to home – this exact one, in fact – Microsoft and Google are taking serious aim at each other’s respective user bases in the browser wars, with the latter introducing yet more adverts to try to persuade Edge fans to join the Chrome side (although Microsoft is equally guilty of being engaged in very similar tactics).

Google’s latest effort to promote Chrome at the expense of Microsoft Edge involves embedding an advert in Gmail security alert messages, which are sent when a new login has been made.

Source Article

Frederic M. Kolodziej

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