SEO Consultant Answers Questions About Website Optimization

What can I do for eCommerce SEO right away?

SEO is extremely valuable to every online business out there, and nowhere is that more apparent than when considering eCommerce websites. When you sell specific products directly through your website, there are a few things you can do immediately to start seeing better and more profitable rankings. First of all, you want to consider going for specific products and specific name brands in the beginning. When you’re able to gain results for particular items that you’re offering, you are ready to start seeing a higher conversion rate for the number of organic rankings you’re getting.

Keyword

For example, the term “women’s shoes’ ‘ is a very competitive and comprehensive term where someone searching is unlikely to be at the point of making a purchase. Also, it will be challenging to rank highly for a name so generalized. Now, if you were to gear your optimization towards “black women’s Gucci sneakers’ ‘ we’re going for a far less competitive term where the user already knows what they’re looking for. This means it’s easier to get the ranking as there is less competition, and it’s far higher converting for the number of clicks based on the fact that the user is close to making a purchase.

Where should I syndicate my content?

This is an important topic when it comes to SEO optimization, and experts throughout the industry are always debating the best route. For the most part, syndicating and developing your content on authoritative article platform sites, like here at, is a great option. They only accept unique content and allow users to place anchor text links in their author bio point to a website of their choice, under a search term of their choice. There are loads of other sites out there offering similar services, and you want to ensure you’re covering as many of them as possible. Look for websites that provide Follow links as opposed to No-follow links as search engines can rank the follow links more powerfully.

Can I benefit from the expertise of an SEO Consultant?

Unless you’ve been doing search engine marketing and optimization for some time, you’ll be hard-pressed to see the results you’re looking for in today’s ever more competitive markets. There are too many companies and individuals looking to get the same positions nowadays, and that means if you’re trying to learn as you go along, you’ll find it very difficult to see any rankings at all, let alone first page results. Contacting houston seo consulting is usually the best option to keep in mind if you have any budget to allocate to your marketing. They know the ins and outs of organic rankings, know how to start quickly, update regularly, and see the results you’ve always been looking for.

Be sure to do your research into any SEO firm you’re considering working with, as what most of them won’t tell you is that they outsource the work that you’ve hired them for. …

Join Forces With A SEO Consultant For Optimum Results

So you’ve chosen the consultant or company that will be responsible for delivering great SEO results for your business. You should try to get some assistance from a professional seo consultant.

What happens next? Do you leave them to get on with it while you go about your business?

Well, you could get better results faster if you combine your efforts.

The search engine optimization process consists of 3 elements:

1. Content optimization

2. Site structure optimization

3. High-quality inbound links

Your chosen SEO provider will begin by comparing your website content to that of your closest competitors – those you want to outrank – before determining a strategy that will drive you to where you want to be.

He or she will optimize your site’s structure and content, so you achieve better rankings organically.

Creating high-quality inbound links to your website is the crucial 3rd strategy in producing a high-ranking website. This is where you come in.

Google and the other leading search engines reward what they view as ‘authority websites’ with higher rankings. So by working to ensure that your website is seen as an authority site, you will gain kudos – and your rankings will rise accordingly – with the aim of out-ranking your rivals.

Here are six proven ways to build an authority site:

Ask your customers to link to your site

Send a simple email telling your customers how much you value their business and suggesting that they might like to say to friends and colleagues about your product or service by placing a link to their website or Facebook page. If your customers love doing business with you, most will happily comply.

Get your suppliers to link to your website

Does your business use representatives or suppliers? If so, ask if they might care to add a link to your website, and you can offer to reciprocate.

Add your website URL to your press releases

Great press releases get a wealth of media exposure. They can end up getting re-posted, re-tweeted, or curated by others, so be sure to add your link to your next well-crafted press release for maximum exposure (and better rankings).

Include links when you post to social media sites

Is your business active on social media? If so, be sure to add links to your postings.

Put a link in your email signature

Perhaps you already have a dedicated email signature. In which case, add a line that says: ‘link to us’ above your URL.

Get active on forums

Do you belong to LinkedIn or any industry forums? Forums can be a great place to interact with your peers and also to share your wisdom. Most forums will allow you to place a link in your signature so that whenever you help someone out with advice or make a comment, you will automatically leave a link back to your website.

Establishing your website as an authority site for your target audience will not happen overnight. But by taking small …